found this on Newsmax.com
Thursday, Sept. 8, 2005 10:44 a.m. EDT
NBC's Viewership Plummets 39 Percent
It’s been a summer of discontent at NBC. The network’s viewership has plummeted a whopping 39 percent compared to last summer.
Final numbers for the period between Memorial Day and Labor Day show that the six broadcast networks suffered a 13 percent decline in viewership.
Even when last summer’s high-rated Olympics and other sports were excluded, the networks saw a five percent dip.
At CBS, the drop was eight percent, while WB had a 14 percent decline and UPN was down one percent compared to last summer.
Only ABC, with a rise of eight percent, and Fox (seven percent) saw increases in viewership.
Overall viewership usually drops about 15 percent in the summer rerun season, but this year the big networks lost about 40 percent of their regular season audiences, USA Today reports.
Many of the viewers abandoning the big broadcast networks are evidently turning to cable stations, which are stepping up their production of original programming.
TNT, with original shows "The Closer,” "Wanted” and "Into the West,” saw a 17 percent rise over last summer; and MTV ("Laguna Beach” and "The Real World”) was up ten percent.
A chief culprit in the broadcast networks’ decline was a disappointing slate of new reality shows, according to USA Today.
Said Starcom Media analyst Laura Caraccioli-Davis: "They just kind of missed the mark when it came to viewers’ appetites” for reality shows.
Friday, September 09, 2005
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2 comments:
The thing is, Law and Order is like my favorite show... I'm glad that it's been running so long. (Though unfortunately, living here on campus again, I now have no television... Though that can have its up-sides as well.)
I see that TNT is mentioned in this post... They actually show that show so much (re-runs, that is... but mainly the newer ones) - more so than NBC.
I think I need to get a television...
yes you do.
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