Wednesday, April 01, 2009

April Fools Day

I figured I'd do something lighthearted today, kinda like a one day editon of failblog/FML Friday (vol. 2 coming in 2 days!). Today is April Fools day and so far I have remained unpranked and hope to throughout the day, but what are the origins of the day? Read below...

In 1708 a correspondent wrote in to the British Apollo magazine to ask, “Whence proceeds the custom of making April Fools?” The question is one that many people are still asking today.

The puzzle that April Fool’s Day presents to cultural historians is that it was only during the eighteenth century that detailed references to it (and curiosity about it) began to appear. But at that time, the custom was already well established throughout northern Europe and was regarded as being of great antiquity. How had the tradition been adopted by so many different European cultures without provoking more comments in the written record?

References to April Fool’s Day can be found as early as the 1500s. However, these early references were infrequent and tended to be vague and ambiguous. Shakespeare, writing in the late sixteenth and early seventeenth centuries, made no mention of April Fool’s Day, despite being, as Charles Dickens Jr. put it, a writer who “delights in fools in general.”

Many theories have been put forward about how the tradition began. Unfortunately, none of them are very compelling. So the origin of the “custom of making April Fools” remains as much a mystery to us as it was back in 1708.


Now that you know the history, sort of, lets look at the greatest hoaxes of all time. The full 100 are in the link in the title but these are the ones I especially enjoyed.

#4: The Taco Liberty Bell
1996: The Taco Bell Corporation announced it had bought the Liberty Bell and was renaming it the Taco Liberty Bell. Hundreds of outraged citizens called the National Historic Park in Philadelphia where the bell was housed to express their anger. Their nerves were only calmed when Taco Bell revealed, a few hours later, that it was all a practical joke. The best line of the day came when White House press secretary Mike McCurry was asked about the sale. Thinking on his feet, he responded that the Lincoln Memorial had also been sold. It would now be known, he said, as the Ford Lincoln Mercury Memorial.

Props to Taco Bell, talk about free advertising

#8: The Left-Handed Whopper
1998: Burger King published a full page advertisement in USA Today announcing the introduction of a new item to their menu: a "Left-Handed Whopper" specially designed for the 32 million left-handed Americans. According to the advertisement, the new whopper included the same ingredients as the original Whopper (lettuce, tomato, hamburger patty, etc.), but all the condiments were rotated 180 degrees for the benefit of their left-handed customers. The following day Burger King issued a follow-up release revealing that although the Left-Handed Whopper was a hoax, thousands of customers had gone into restaurants to request the new sandwich. Simultaneously, according to the press release, "many others requested their own 'right handed' version."

These companies have good ad agencies. Too bad the American public doesn't have much of a sense of humor...

#15: Metric Time
1975: Australia's This Day Tonight news program revealed that the country would soon be converting to "metric time." Under the new system there would be 100 seconds to the minute, 100 minutes to the hour, and 20-hour days. Furthermore, seconds would become millidays, minutes become centidays, and hours become decidays. The report included an interview with Deputy Premier Des Corcoran who praised the new time system. The Adelaide townhall was even shown sporting a new 10-hour metric clock face. The thumbnail (found at TelevisionAU.com) shows TDT Adelaide reporter Nigel Starck posing with a smaller metric clock. TDT received numerous calls from viewers who fell for the hoax. One frustrated viewer wanted to know how he could convert his newly purchased digital clock to metric time.

#21: Bombs Away!
1915: On April 1, 1915, in the midst of World War I, a French aviator flew over a German camp and dropped what appeared to be a huge bomb. The German soldiers immediately scattered in all directions, but no explosion followed. After some time, the soldiers crept back and gingerly approached the bomb. They discovered it was actually a large football with a note tied to it that read, "April Fool!"

#25: 15th Annual New York City April Fool’s Day Parade
2000: A news release sent to the media stated that the 15th annual New York City April Fool's Day Parade was scheduled to begin at noon on 59th Street and would proceed down to Fifth Avenue. According to the release, floats in the parade would include a "Beat 'em, Bust 'em, Book 'em" float created by the New York, Los Angeles, and Seattle police departments. This float would portray "themes of brutality, corruption and incompetence." A "Where's Mars?" float, reportedly built at a cost of $10 billion, would portray missed Mars missions. Finally, the "Atlanta Braves Baseball Tribute to Racism" float would feature John Rocker who would be "spewing racial epithets at the crowd." CNN and the Fox affiliate WNYW sent television news crews to cover the parade. They arrived at 59th Street at noon only to discover that there was no sign of a parade, at which point the reporters realized they had been hoaxed. The prank was the handiwork of Joey Skaggs, an experienced hoaxer. Skaggs had been issuing press releases advertising the nonexistent parade every April Fool's Day since 1986.

#36: Discovery of the Bigon
1996: Discover Magazine reported that physicists had discovered a new fundamental particle of matter, dubbed the Bigon. It could only be coaxed into existence for mere millionths of a second, but amazingly, when it did materialize it was the size of a bowling ball. Physicist Albert Manque and his colleagues accidentally found the particle when a computer connected to one of their vacuum-tube experiments exploded. Video analysis of the explosion revealed the Bigon hovering over the computer for a fraction of a second. Manque theorized that the Bigon might be responsible for a host of other unexplained phenomena such as ball lightning, sinking souffles, and spontaneous human combustion. Discover received huge amounts of mail in response to the story.

#39: Space Shuttle Lands in San Diego
1993: Dave Rickards, a deejay at KGB-FM in San Diego, announced that the space shuttle Discovery had been diverted from Edwards Air Force Base and would instead soon be landing at Montgomery Field, a small airport located in the middle of a residential area just outside of San Diego. Thousands of commuters immediately headed towards the landing site, causing enormous traffic jams that lasted for almost an hour. Police eventually had to be called in to clear the traffic. People arrived at the airport armed with cameras, camcorders, and even folding chairs. Reportedly the crowd swelled to over 1,000 people. Of course, the shuttle never landed. In fact, the Montgomery Field airport would have been far too small for the shuttle to even consider landing there. Moreover, there wasn't even a shuttle in orbit at the time. The police were not amused by the prank. They announced that they would be billing the radio station for the cost of forcing officers to direct the traffic.


#59: Daylight Savings Contest
1984: the Eldorado Daily Journal, based in Illinois, announced a contest to see who could save the most daylight for daylight savings time. The rules of the contest were simple: beginning with the first day of daylight savings time, contestants would be required to save daylight. Whoever succeeded in saving the most daylight would win. Only pure daylight would be allowed—no dawn or twilight light, though light from cloudy days would be allowed. Moonlight was strictly forbidden. Light could be stored in any container. The contest received a huge, nationwide response. The paper's editor was interviewed by correspondents from CBS and NBC and was featured in papers throughout the country.

#65: Y2K Solved
In 1999 the Singapore Straits Times reported that a 17-year-old high school student had one-upped all the major software corporations of the world by creating a small computer program that would easily solve the Y2K bug. The camera-shy C student had supposedly devised the program in twenty-nine minutes while solving an algebra problem for his homework. His family and a technology consulting group were reportedly forming a joint venture named 'Polo Flair' in order to commercialize the discovery. They anticipated achieving revenues of $50 million by the end of the year. Numerous journalists and computer specialists contacted the Straits Times, seeking more information about the boy genius and his Y2K cure. One journalist even wanted to know if the boy would be willing to appear on TV, despite the fact that he was camera shy. Unfortunately the boy and his ingenious program didn't exist. Quick-witted readers would have noticed that 'Polo Flair' was an anagram for 'April Fool.'

#75: World to End Tomorrow
On March 31, 1940 the Franklin Institute issued a press release stating that the world would end the next day. The release was picked up by radio station KYW which broadcast the following message: "Your worst fears that the world will end are confirmed by astronomers of Franklin Institute, Philadelphia. Scientists predict that the world will end at 3 P.M. Eastern Standard Time tomorrow. This is no April Fool joke. Confirmation can be obtained from Wagner Schlesinger, director of the Fels Planetarium of this city." The public reaction was immediate. Local authorities were flooded with frantic phone calls. The panic only subsided after the Franklin Institute assured people that it had made no such prediction. The prankster responsible for the press release turned out to be William Castellini, the Institute's press agent. He had intended to use the fake release to publicize an April 1st lecture at the institute titled "How Will the World End?" Soon afterwards, the Institute dismissed Castellini.

#92: LA Highways Close for Repairs
In 1987 a Los Angeles disc jockey announced that on April 8 the LA highway system would be shut down for repairs for an entire month. This was alarming news in LA where it's necessary to use the highway to get almost anywhere. The radio station immediately received hundreds of frantic calls in response to the announcement, and the California Highway Patrol reported that they were also flooded with calls throughout the day. The station later admitted that it was stunned by the intensity of the public reaction to the hoax. A representative from the California Department of Transportation called the station's managers to share their opinion of the prank. Reportedly "they didn't think it was very funny."


People can be quite funny and cruel sometimes...

3 comments:

K-Rod said...

#2: Sidd Finch
1985: Sports Illustrated

168 MPH Fastball!!!

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coffee maker said...

using April Fool's day for PR stunts are risky, but evidently they can pay off big for some companies